Perceptions of new electronic media for business communication

A model of communications media choice in business organizations is formulated based upon the results of exploratory interviews and the consumer choice literature. Choice is modelled as a function of organizational characteristics, individual characteristics, communication activity characteristics, communication initiator-recipient relationships and perceptions and feelings about available media. Hypotheses concerning media perceptions are developed from the exploratory interviews and tested using survey results from two firms in the Chicago region. The methodology developed in this research provides a useful approach to exploring preferences for and choices of communication media. As a paradigm for future research, it can be used to extend our understanding of communications media usage.