Why are work travel plans effective? Comparing conclusions from narrative and meta-analytical research synthesis

Reliable research synthesis is of high significance for a transport policy which tries to base its decisions on available empirical evidence. There is growing doubt whether the frequently used narrative approach provides a scientifically defensible way of synthesising a body of quantitative research results. The present paper demonstrates meta-analysis as a more objective and powerful alternative for this task. For this purpose evaluation data synthesised in two earlier narrative reviews on the effectiveness of work travel plans [Cairns et al. Making travel plans work: research report (former), Department for Transport, Local Government and the Regions (DTLR), London, 2002; Smarter choices—changing the way we travel. (Final report of the research project: The influence of soft factor interventions on travel demand. Research report for the Department for Transport.) London. Retrieved 1 December 2005, from , 2004] are meta-analytically re-analysed and compared with the conclusions drawn from the narrative synthesis of these data. Our meta-analyis provides only limited support for the conclusion that addressing parking is the hallmark of successful work travel plans. Our meta-analysis indicates that site and organisational factors as well as characteristics of the monitoring process are significant predictors of effective work travel plans, whereas Cairns et al. view little evidence for the impact of these factors.