| 我国汽车企业服务体系建立与发展 |
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| 引用本文： | 陈利娜.我国汽车企业服务体系建立与发展[J].汽车科技,2008(5):65-68. |
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| 作者姓名： | 陈利娜 |
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| 作者单位： | 浙江经贸职业技术学院,杭州,310018 |
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| 基金项目： | 浙江经贸职业技术学院校科研和教改项目 |
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| 摘 要： | 随着科学技术的进步，生产工艺的日臻完善，有形产品在物质形式方面难以体现差异．而服务已成为市场竞争的焦点。汽车企业竞争优势正向服务领域转移，我国汽车制造商应加快与国际接轨，在短期内力争迎头赶上。通过分析我国汽车服务体系的特点，并结合国外先进的经验，阐述了我国汽车企业如何建立和完善汽车服务体系。
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| 关 键 词： | 汽车企业 营销体系 售后服务 四位一体 |
Research on the Foundation and Development of Automobile Enterprise Service System |
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| CHEN Li-na.Research on the Foundation and Development of Automobile Enterprise Service System[J].Automobile Science and Technology,2008(5):65-68. |
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| Authors: | CHEN Li-na |
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| Institution: | CHEN Li-na ( Zhejiang Economic ＆ Trade Polytechnic ,Hangzhou 310018 ,China) |
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| Abstract: | With the progress of scientific and technological,the production technology improving daily,the tangible prod-ucts are difficult to reflect the differences in the form of material,while service has become the focus of competition in the market.Advantages of automobile enterprises competitive being transferred to services,Chinese car manufacturers should catch up with the world in a short term,striving to catch up.Based on the analysis of the characteristics of auto-motive service system,combined with advanced foreign experience,the paper expounds how to establish a perfect auto-motive service system in Chinese automobile enterprises. |
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| Keywords: | automobile enterprise marketing system service four-in-one |
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