| 《物流市场营销学》教学模式的改革 |
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| 引用本文： | 李旭芳.《物流市场营销学》教学模式的改革[J].武汉船舶职业技术学院学报,2013(2):70-72. |
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| 作者姓名： | 李旭芳 |
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| 作者单位： | 武汉船舶职业技术学院 |
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| 摘 要： | 随着市场经济的快速发展，营销理论在物流产品销售、经营、管理中发挥的作用愈加明显。《物流市场营销学》既继承了《市场营销学》的共性，又发展了其独特性，笔者针对《物流市场营销学》课程教学现状，总结了“一主、二辅、三结合”的教学模式，在教学实践中取得了良好的教学效果。
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| 关 键 词： | 物流市场营销 教学模式 |
Reform on Teaching Model of Logistics Marketing Course |
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| LI Xu-fang.Reform on Teaching Model of Logistics Marketing Course[J].Journal of Wuhan Institute of Shipbuilding Technology,2013(2):70-72. |
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| Authors: | LI Xu-fang |
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| Institution: | LI Xu-fang(Wuhan Institute of Shipbuilding technology,Wuhan 430050,China) |
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| Abstract: | With the rapid development of the market economy, marketing theory plays more important role in logistics product sales and management. Logistics marketing not only inherits the commonality of Marketing, and also develops its unique nature. According to current situation of Logistics Marketing Course teaching, the essay summarizes the teaching mode, and achieved good teaching results. |
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| Keywords: | Logistics Marketing teaching mode |
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