沃尔沃卡车:厉兵秣马,信心十足 |
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引用本文: | 于占波.沃尔沃卡车:厉兵秣马,信心十足[J].商用汽车,2014(13):66-67. |
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作者姓名: | 于占波 |
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作者单位: | 《商用汽车》编辑部 |
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摘 要: | 沃尔沃卡车在之前的3个品牌核心价值观"品质、安全、环保"基础上,结合产品特性与客户运营需求,逐步衍生出6个价值观念,以帮助客户应对当前面临的商业挑战。尽管进口卡车在中国市场的基本面并没有得到实质性改变,但能够明显感觉到,最近一段时间,沃尔沃卡车在中国市场的信心正在不断提升,既源于投入巨资打造的全新平台产品,更源于对中国市场的长期看好。
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关 键 词: | 沃尔沃卡车 实质性改变 品牌核心 运营需求 陆博 平台产品 副总裁 上市仪式 生产效率 车辆完好率 |
Volvo Always Keep the Truck Ready for Driving and Keep Conifdence in Mind |
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Abstract: | Though imported truck market so far has not changed fundamentally as a whole, and there is truly a sign that Volvo's confidence in China market has been clearly increasing through consistent heavy investment on new products development and holding a prospective view of long-term promising market. |
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