The market acceptance of electric motorcycles in Taiwan experience through a stated preference analysis

The environmental and energy concerns of using motorcycles in urban areas have fostered the rapid development development of electric motorcycles (EMs) in Taiwan in recent years. EMs' zero-emission, low noise level and high energy efficiency features provide the promising potential to alleviate the severe environmental pollution problem caused by the existing gasoline motorcycles. This study summarizes the recent development of the EM. More specifically, this study aims to analyze the potential demand for EMs based on an interview survey using stated preference modeling approaches. Study results show that female motorists are the potential target market for EMs. Developmental and energy-use issues of EMs are also discussed in this study.