| 试论公路服务品牌的创建 |
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| 引用本文： | 路瑞娥.试论公路服务品牌的创建[J].内蒙古公路与运输,2010(2):36-39. |
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| 作者姓名： | 路瑞娥 |
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| 作者单位： | 河北省交通宣传中心,河北省,石家庄,050051 |
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| 摘 要： | 创建公路服务品牌是当前公路系统由管理型向服务型转变的手段之一。本文探讨了公路服务品牌的含义、要素及特性，创建公路服务品牌的必要性、目标、内容及实施措施。
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| 关 键 词： | 服务品牌 公路 公共服务 |
On the creation of road service brand |
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| LU Rui-e.On the creation of road service brand[J].Highways & Transportation in Inner Mongolia,2010(2):36-39. |
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| Authors: | LU Rui-e |
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| Abstract: | It is one of means for changes of current highway industry from managerial type to the service to create the road service brand. This article discusses the meaning, elements and characteristics of road service brand, with the neeessity to create the brand, the objectives, the content and the implementing measures. |
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| Keywords: | service brand highway public services |
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