“I can do perfectly well without a car!” |
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| Authors: | N J A van Exel G de Graaf P Rietveld |
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| Institution: | (1) Institute of Health Policy and Management (iBMG), Erasmus University Rotterdam, Office J5-45, P.O. 1738, 3000 DR Rotterdam, The Netherlands;(2) Department of Public Administration and Organisation Science, Faculty of Social Sciences, Vrije Universiteit Amsterdam, Amsterdam, The Netherlands;(3) Department of Spatial Economics, Faculty of Economics, Vrije Universiteit Amsterdam, Amsterdam, The Netherlands |
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| Abstract: | This article presents the results of a study exploring travellers’ preferences for middle-distance travel using Q-methodology.
Respondents rank-ordered 42 opinion statements regarding travel choice and motivations for travel in general and for car and
public transport as alternative travel modes. By-person factor analysis revealed four distinct preference segments for middle-distance
travel: (1) choice travellers with a preference for public transport, (2) deliberate-choice travellers, (3) choice travellers
with car as dominant alternative, and (4) car-dependent travellers. These preference segments differ in terms of the levels
of involvement and cognitive effort in travel decision making, the travel consideration-set and underlying motivations. The
study showed that for most people there is more to travel than getting from point A to point B, and that there is considerable
heterogeneity in middle-distance travel preferences. Policy implications for reducing the need for travel and promoting a
modal shift from car to other travel modes are discussed. |
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