Economic Activity Derived from Whale-Based Tourism in Vava'u,Tonga

This article reports on a study that estimated the economic activity of snorkel-with-whales tourism in the small, isolated island group of Vava'u, Tonga. This research shows that these activities generate important economic and other benefits and that these benefits grew from a relatively modest USD500,000 per year in 1999 to USD5 million per year by 2009. Data from self-reply questionnaires completed by holiday-makers who traveled by aircraft (n = 499) and yacht-based visitors (n = 52) showed that whales have become the predominant attraction for visitors to these remote islands. Interviews with tour operators (n = 10) confirmed the increasing influence of whale based activities over all tourism in the Vava'u area.