| 供应商信誉的建立和提升策略研究 |
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| 引用本文： | 张光明,马红燕,盛永祥. 供应商信誉的建立和提升策略研究[J]. 江苏科技大学学报(社会科学版), 2006, 20(4): 89-94 |
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| 作者姓名： | 张光明 马红燕 盛永祥 |
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| 作者单位： | 江苏科技大学,经济管理学院,江苏,镇江,212003;江苏科技大学,经济管理学院,江苏,镇江,212003;江苏科技大学,经济管理学院,江苏,镇江,212003 |
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| 基金项目： | 江苏省软科学基金 , 江苏省镇江市社会科学基金 |
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| 摘 要： | 从供应商利益出发,运用博弈理论分析了供应商和制造商在合作各阶段的不同对策,得出了惩罚和信任两类策略的适用情况,制造商的惩罚能够督促供应商在合作初期建立信誉,制造商的信任有利于供应商在合作过程中维护和提升信誉。
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| 关 键 词： | 供应链管理 供应商 博弈理论 信誉 |
| 文章编号： | 1673-4807（2006）04-0089-06 |
| 收稿时间： | 2005-12-08 |
| 修稿时间： | 2005-12-08 |
Study on policies to Establish and Improve Prestige of Supplier |
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| ZHANG Guangming,MA Hongyan,SHENG Yongxiang. Study on policies to Establish and Improve Prestige of Supplier[J]. Journal of Jiangsu University of Science and Technology(Natural Science Edition), 2006, 20(4): 89-94 |
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| Authors: | ZHANG Guangming MA Hongyan SHENG Yongxiang |
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| Affiliation: | School of Economics and Management, Jiangsu University of Science and Technology, Zhenjiang Jiangsu 212003, China |
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| Abstract: | Based on the interest of the supplier,the different strategies adopted respectively by suppliers and manufacturers in different stages are analyzed with the game theory.Some conclusions are obtained as following: the punishment policy is useful for the supplier to establish its prestige in the beginning of the cooperation while the trust policy can foster the supplier to improve their prestige throughout the cooperation. |
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| Keywords: | supply chain management supplier game theory prestige |
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