| WTP差异化条件下再制造闭环供应链的协调定价策略 |
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| 引用本文： | 郭军华. WTP差异化条件下再制造闭环供应链的协调定价策略[J]. 华东交通大学学报, 2012, 0(1): 121-126 |
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| 作者姓名： | 郭军华 |
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| 作者单位： | 华东交通大学经济管理学院 |
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| 基金项目： | 国家社会科学基金(10BGL010);国家自然科学基金(70962010);教育部人文社会科学基金(09YJA630064) |
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| 摘 要： | 在新产品及再制造产品的消费者支付意愿不一致的条件下,研究了再制造闭环供应链的协调定价策略。研究结果表明,分散式决策存在效率损失,为此设计了收益共享契约对再制造闭环供应链进行协调,并给出了该契约得以顺利实施需要满足的条件。
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| 关 键 词： | WTP差异 再制造 闭环供应链 协调 |
Pricing Strategies of Remanufacturing Closed-loop Supply Chain Based on WTP Differentiation |
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| Guo Junhua. Pricing Strategies of Remanufacturing Closed-loop Supply Chain Based on WTP Differentiation[J]. Journal of East China Jiaotong University, 2012, 0(1): 121-126 |
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| Authors: | Guo Junhua |
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| Affiliation: | Guo Junhua(School of Economics and Management,East China Jiaotong University,Nanchang 330013,China) |
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| Abstract: | The pricing strategies and coordination mechanism of remanufacturing closed-loop supply chain are studied based on the WTP differentiation.The results show that there is an efficiency loss in decentralized decision.Then,a benefit-sharing contract is designed to coordinate the remanufacturing closed-loop supply chain.Moreover,the condition has been presented which may smoothly implement the contract. |
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| Keywords: | WTP differentiation remanufacturing closed-loop supply chain coordination |
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