| 房地产企业战略联盟行为的博弈分析 |
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| 引用本文： | 易欣. 房地产企业战略联盟行为的博弈分析[J]. 华东交通大学学报, 2012, 0(4): 96-101 |
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| 作者姓名： | 易欣 |
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| 作者单位： | 华东交通大学土木建筑学院,江西南昌330013 |
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| 基金项目： | 铁路环境振动与噪声教育部工程研究中心资助项目（10TM09） |
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| 摘 要： | 针对我国当前房地产企业战略联盟行为的发展新趋势,从博弈论视角阐述了房地产企业战略联盟行为的演进路径.首先运用古诺模型和伯特兰德模型分析了房地产企业战略联盟动因,然后从参与人有限理性出发,基于演化博弈建立了相应的数学模型,探讨了企业战略联盟的长期进化趋势,最后结合目前我国房地产市场现状对联盟模式进行了分析,并针对性地提出了相应的措施和建议
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| 关 键 词： | 房地产企业 战略联盟行为 古诺模型 伯特兰德模型 演化博弈 |
Game Analysis on Strategic Alliance Behavior of Real Estate Enterprises |
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| Yi Xin. Game Analysis on Strategic Alliance Behavior of Real Estate Enterprises[J]. Journal of East China Jiaotong University, 2012, 0(4): 96-101 |
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| Authors: | Yi Xin |
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| Affiliation: | Yi Xin ( School of Civil Engineering and Architecture, East China Jiaotong University, Nanchang 330013, China) |
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| Abstract: | In view of new development trends in the strategic alliance of current real estate enterprises in Chi na, from the perspective of game theory, this paper explains the evolution process for those alliance behaviors. Firstly, by using Cournot model and Bertrand model, the paper analyzes the motive of strategic alliance of real estate enterprises.Then, from the point of participants＇ bounded rationality, the corresponding mathematical model is established based on evolutionary game to discuss the longterm evolutionary trend of strategic alli ance for real estate enterprises. Finally, combined with current situation of China＇ s real estate market, this pa per studies the model of alliance and puts forward the related measures and suggestions. |
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| Keywords: | real estate enterprise strategic alliance behavior Cournot model Bertrand model evolutionary game |
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