皮卡:回顾2002,展望2003

2002年是我国皮卡增长的又一个高峰期,激烈的竞争促进了皮卡行业整体的发展,也促使皮卡新品层出,产品呈现多元化。2003年将是皮卡的巩固阶段,皮卡国内外市场将会稳定增长,竞争层面将会拉开,各有侧重。继2002年低价位SUV畅销后,2003年皮卡向多功能商务车升级将是一个热点,另外在竞争方面将更多地打服务牌。

Pickup market:review of 2002 and preview into 2003

The year 2002 hit a peak in the growth of Chinesepickup market. Hot competition accelerated the overalldevelopment of pickup industries, and more diverse pickupvehicles were offered in the market. The year 2003 will bea year for the consolidation of pickup market. Both domesticand international market will see steady growth.Competition will occur at different levels. In 2002 low-end SUV sold a lot, and 2003 pickup-MPV will be a newhot spot. Service quality will be emphasized in brandcompetition.