| 智慧城市背景下江西旅游业发展的策略 |
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| 引用本文： | 刘春莲.智慧城市背景下江西旅游业发展的策略[J].华东交通大学学报,2014(2):119-122. |
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| 作者姓名： | 刘春莲 |
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| 作者单位： | 华东交通大学外语学院,江西南昌330013 |
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| 基金项目： | 华东交通大学2013年度校级课题（13WY05） |
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| 摘 要： | 智慧城市的发展及创新2.0使得旅游资讯的获取和旅游产品的购买变得更快捷和便利，也推动了智慧旅游的发展和自助游时代的到来。文章介绍了智慧城市在江西的发展，分析了在这一背景下江西旅游业发展的态势，最后探讨了江西智慧旅游的发展策略，如：加快数字化信息建设、加大网络营销的力度、实现多元化发展，开发个性化旅游产品，并指出智慧旅游发展的关键是以人为本。
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| 关 键 词： | 智慧城市 智慧旅游 江西旅游业 以人为本 |
Tourism Development Strategy in Jiangxi Province under the Background of Smart Cities |
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| Liu Chunlian.Tourism Development Strategy in Jiangxi Province under the Background of Smart Cities[J].Journal of East China Jiaotong University,2014(2):119-122. |
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| Authors: | Liu Chunlian |
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| Institution: | Liu Chunlian (School of Foreign Languages, East China Jiaotong University, Nanchang 330013, China) |
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| Abstract: | The development of smart cities and innovation 2.0 makes it more speedy and convenient to get tourism information, purchase tourism products, and to promote the development of smart tourism and the advent of DIY tour. This paper introduces the current situation of smart cities in Jiangxi Province, and analyzes the developing trend of tourism in Jiangxi under the background of smart cities. Then it explores the strategy of developing Ji-angxi＆#39;s smart tourism so as to accelerate the construction of digital information, increase the network marketing, re-alize diversified development, and to exploit individuation tourism products. Finally it points out that people-ori-ented management is the key of the tourism development. |
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| Keywords: | smart cities smarter tourism tourism development in Jiangxi Province people-oriented |
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