| 基于UML的汽车零部件营销方案设计 |
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| 引用本文： | 王文燕,陈兴林.基于UML的汽车零部件营销方案设计[J].湖北汽车工业学院学报,2011,25(3):48-51. |
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| 作者姓名： | 王文燕 陈兴林 |
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| 作者单位： | 1. 湖北汽车工业学院电气与信息工程学院,湖北十堰,442002
2. 湖北汽车工业学院经济管理学院.湖北十堰 442002 |
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| 摘 要： | 阐述了UML的建模思想,分析了汽车零部件企业的技术营销案例,提出了以UML建模工具进行技术营销方案的设计,从而实现企业从“卖产品”向为用户提供技术解决方案的营销理念的转变,使企业得以在竞争激烈的市场中快速有效地捕捉机会.
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| 关 键 词： | UML 技术营销 时序图 |
Design of Auto Parts Marketing Strategy Based on UML |
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| Wang Wenyan,Chen Xinglin.Design of Auto Parts Marketing Strategy Based on UML[J].Journal of Hubei Automotive Industries Institute,2011,25(3):48-51. |
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| Authors: | Wang Wenyan Chen Xinglin |
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| Institution: | Wang Wenyan1,Chen Xinglin2(1.School of Electrical and Information Engineering,Hubei Automotive Industries Institute,Shiyan 442000,China,2.School of Economics and Management,China) |
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| Abstract: | The main idea of UML modeling was elaborated,and technology marketing examples of auto parts enterprises were analyzed.The method of designing technology marketing strategies through UML modeling was proposed in order to help the companies to implement the transition from selling products to providing customers with technology solutions,which enables the companies to capture opportunities in the competitive markets more promptly and effectively. |
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| Keywords: | UML technology marketing timing chart |
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