| 欧系轻客将进入诸侯时代——从星锐北京车展力推个性化商旅解决方案,看欧系轻客细分市场提速 |
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| 引用本文： | 于晶.欧系轻客将进入诸侯时代——从星锐北京车展力推个性化商旅解决方案,看欧系轻客细分市场提速[J].商用汽车,2012(9):44-45. |
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| 作者姓名： | 于晶 |
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| 摘 要： | 在国内,欧系轻客产品一直由全顺和南京依维柯雄霸天下,直到2010年12月,江淮星锐发布打破沉寂.2012北京国际车展,星锐带来了房车,中顶短悬和长轴高顶商务车、微卡等3个类别的4款产品,并宣布在2012年实现"产品、市场、网络"3个全覆盖、2013年全面征战市场.虽然之前"欧系轻客市场战国来临"的说法屡屡被提及,但记者认为,至少有2个新品牌完成全线产品开发,并且非单一系列产品进入市场销售时,欧系轻客市场诸侯亮剑的时代才算全面开启.
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| 关 键 词： | 细分市场 个性化 解决方案 车展 全覆盖 依维柯 市场主体 房车 江淮汽车 系列产品 |
Sunray Promote Its Tailor-made Business Tour Solution at Auto China 2012 |
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| Abstract: | In domestic lightweight bus market,Transit and NAVECO had been almost occupying the whole market of European lightweight buses until the Sunray made a breakthrough 3 years ago.On Auto China 2012,Sunray brought four brand new products of the trailer-van,Top-ceiling and short-suspension,and mini-truck segments,and also made public announcement that the company will realize another three business goals in the market,and join the nationwide competition in the year of 2013,which has indicated that a fierce competition among the European lightweight series bus market is coming soon. |
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