| 基于设计思维的市场调研分析 |
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| 引用本文： | 高飞,孟先春,刘思源,张乔.基于设计思维的市场调研分析[J].汽车实用技术,2014(8):1-3. |
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| 作者姓名： | 高飞 孟先春 刘思源 张乔 |
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| 作者单位： | 陕西汽车集团有限责任公司,陕西西安710200 |
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| 摘 要： | 本文运用各种现实生活中的例子直白讲述设计思维,并把设计思维引入到市场调研中去。文中阐述了市场调研的具体流程及创新性的调研方式,并结合实例着重讲述如何进行用户需求的挖掘。鼓励产品设计者运用设计思维进行用户需求的分析,指导产品设计开发。
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| 关 键 词： | 设计思维 市场调研 访谈分析 |
Analysis of Market Research based on design thinking |
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| Authors: | Gao Fei Meng Xianchun Liu Siyuan Zhang Qiao |
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| Institution: | (Shaanxi Automobile Group Co., Ltd., Shaanxi Xi＇an 710200) |
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| Abstract: | This article use all kinds of real-life examples straightforward about design thinking,and introduce the design thinking to the market research.Market research are discussed in the paper the specific process and innovative research methods,combined with the instance user requirements of mining focuses on how to do it.Encourage product designers use design thinking to the user demand analysis,to guide product design and development. |
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| Keywords: | design thinking market research interview analysis |
| 本文献已被 CNKI 维普 等数据库收录！ |
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