| 论营销策划实施效果保障体系的建设 |
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| 引用本文： | 张锡东.论营销策划实施效果保障体系的建设[J].辽宁省交通高等专科学校学报,2005,7(3):84-85. |
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| 作者姓名： | 张锡东 |
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| 作者单位： | 辽宁省交通高等专科学校,辽宁,沈阳,110122 |
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| 摘 要： | 策划是营销活动的重要核心环节，而营销策划实施则是使策划这一理念性成果物化的唯一途径。本文从企业实际工作的角度出发，探讨了建设营销策划实施效果保障体系的指导思想，给出了建设营销策划实施效果保障体系的一般模式。
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| 关 键 词： | 营销策划 实施效果 保障体系 |
| 文章编号： | 1008-3812（2005）03-084-02 |
| 收稿时间： | 2005-05-23 |
| 修稿时间： | 2005年5月23日 |
A Study of Building the Implementing Effect Security System of Marketing Scheme |
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| ZHANG Xidong.A Study of Building the Implementing Effect Security System of Marketing Scheme[J].Journal of Liaoning Provincial College of Communications,2005,7(3):84-85. |
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| Authors: | ZHANG Xidong |
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| Abstract: | Scheme is the most important key link in marketing activities. And the only way to make this idea materialized is to make the market plan implemented, proceeding from angle of the real link the article has probed into the guide lines of building the implementing effect, security system of marketing plan and provides the general mode of building the implementing effect security system of marketing plan. |
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| Keywords: | marketing scheme implementing effect security system |
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