| 基于商务网站ECRM的结构原理与框架模型探讨 |
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| 引用本文： | 王世杰,晁晶. 基于商务网站ECRM的结构原理与框架模型探讨[J]. 广州航海高等专科学校学报, 2003, 0(1): 9-13 |
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| 作者姓名： | 王世杰 晁晶 |
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| 作者单位： | 广州航海高等专科学校信息工程系,广州,510725 |
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| 摘 要： | 分析了目前常规的ECRM(Electronic Customer Relationship Management)的结构原理和框架模型,提出了与之不同的基于商务网站ECRM的结构原理和框架模型,并对其进行了原理性、技术性与可行性的分析探讨,以期作为研究基于商务网站ECRM智能系统的参考.
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| 关 键 词： | 商务网站 客户关系 框架模型 |
| 文章编号： | 1009-8526(2003)01-0009-05 |
| 修稿时间： | 2003-05-09 |
Research on the Structural Theory and Frame Model of ECRM Based on Commercial Website |
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| WANG Shi-jie,CHAO Jing. Research on the Structural Theory and Frame Model of ECRM Based on Commercial Website[J]. Journal of Guangzhou Maritime College, 2003, 0(1): 9-13 |
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| Authors: | WANG Shi-jie CHAO Jing |
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| Abstract: | By analyzing the structural theory and frame model of the normal ECRM, the authors introduce a different theory and model based on the commercial website, and makes analyses on its theory, technology and application in order to make references to the research on the intelligent system based on the abovementioned ECRM. |
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| Keywords: | commercial website customer relationship frame model |
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