Development of pictograms for dynamic traffic control systems in South Korea

This study developed a set of pictograms for lane control systems, to provide additional information to drivers on weather and traffic incidents. The results suggest that in the design of traffic signs, it is important to consider local context and not simply adopt standards and practices that are developed elsewhere. The differences in the social and cultural environments may affect the ease of reading and comprehension by local drivers. However, the study also showed that not all locally developed signs were rated higher for their ease of reading than others… Since some design characteristics are more salient, whereas others tend to be more dependent on the local context, it is important to conduct simple experiments and exploratory research to find the optimal designs to be used.