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基于旅客出行意图的航线潜在价值计算模型
引用本文:徐涛,徐召朋,卢敏. 基于旅客出行意图的航线潜在价值计算模型[J]. 交通运输系统工程与信息, 2018, 18(5): 158-163
作者姓名:徐涛  徐召朋  卢敏
作者单位:1. 中国民航大学 a. 信息技术科研基地,b. 计算机科学与技术学院,天津 300300; 2. 中山大学 机器智能与先进计算教育部重点实验室,广州 510275
基金项目:国家自然科学基金/National Natural Science Foundation of China(60634010,60776829);中山大学机器智能与先进计算教育部重点实验室开放课题/ Open Project in Key Laboratory of Machine Intelligence and Advanced Computing of the Ministry of Education (Sun Yat-sen University) (MSC-201704A).
摘    要:传统的航线价值计算通常以统计客流量为主,忽略了旅客偏好对航线潜在价值的影响,因此,本文提出了一种基于旅客出行意图的航线潜在价值计算模型.该模型利用最大似然估计法对旅客舱位偏好进行量化,然后引入出行意图的概念将旅客出行行为进行细分,并利用Gibbs Sampling方法实现出行意图的求解,最终达到航线潜在价值计算的目的.在中国民航旅客订票数据集上的实验表明,本文方法获得的2010年航线价值序列与2011年航线价值序列的相似度要明显高于统计客流量的方法,且对排名前5的高价值航线的挖掘准确率可达100%.

关 键 词:航空运输  旅客舱位偏好  出行意图  航线潜在价值  最大似然估计  Gibbs Sampling  
收稿时间:2018-06-14

Air Route Potential Value Calculation Model Based on Passenger Travel Intention
XU Tao,XU Zhao-peng,LU Min. Air Route Potential Value Calculation Model Based on Passenger Travel Intention[J]. Journal of Transportation Systems Engineering and Information Technology, 2018, 18(5): 158-163
Authors:XU Tao  XU Zhao-peng  LU Min
Affiliation:1.a. Information Technology Research Base of CAUA, 1b. College of Computer Science and Technology, Civil Aviation University of China, Tianjin 300300; 2. Key Laboratory of Machine Intelligence and Advanced Computing, Ministry of Education, Sun Yat-sen University, Guangzhou 510275, China
Abstract:Traditional air route value calculation is based on statistical passenger flow, ignoring the value information of passenger preference which would influence potential value of air route. In order to solve this problem, an air route potential value calculation model based on passenger travel intention is proposed in this paper. Firstly, the maximum likelihood estimation method is used to quantify the passenger preference in this model, and then the concept of a travel intention is introduced to classify the passengers travel behavior, and the Gibbs Sampling method is used to quantify the travel intention. Finally, the purpose of calculating the potential value of air route is realized. Experiments on passenger booking data of China civil aviation show that the similarity between the air routes value sequences in 2010 and 2011 respectively obtained by proposed model is much higher than that obtained by the statistical passenger flow method, and the mining accuracy on top 5 of highvalue air routes reaches 100%.
Keywords:air transportion  passenger cabin preference  travel intention  air route potential value  maximum likelihood estimation  Gibbs Sampling  
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