| 如何成功地实施物流企业客户资源整合 |
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| 引用本文： | 刘伟华,季建华.如何成功地实施物流企业客户资源整合[J].重庆交通大学学报(自然科学版),2005,24(4):110-113. |
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| 作者姓名： | 刘伟华 季建华 |
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| 作者单位： | 上海交通大学,安泰管理学院,上海,200030;上海交通大学,安泰管理学院,上海,200030 |
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| 摘 要： | 本文首先分析了物流企业客户资源整合的重要性,从"计划———执行———监督控制"三大管理过程中总结了物流企业客户资源整合的失败原因,然后提出了成功地实施物流企业客户资源整合所必须的四面体结构模型,该模型从人、技术、流程、客户等四个层面分析了成功实施客户资源整合的关键因素,最后本文论述了物流企业实施客户资源整合的五大基本步骤,并对本文进行了总结.
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| 关 键 词： | 物流企业 客户资源整合 实施 |
| 文章编号： | 1001-716X(2005)04-0110-04 |
| 修稿时间： | 2004年8月23日 |
How to accomplish the customer resource integration in logistics enterprises |
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| LIU Wei-hua,JI Jian-hua.How to accomplish the customer resource integration in logistics enterprises[J].Journal of Chongqing Jiaotong University,2005,24(4):110-113. |
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| Authors: | LIU Wei-hua JI Jian-hua |
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| Abstract: | This paper analyzes the importance of the customer resource integration in logistics enterprises, and summarizes the fail factors of customer resource integration from three procedures which is 'plan-act-supervision & control'. Then, it puts forward the four-side construction model to accomplish the customer resource integration, discusses the key factors including people, technology, procedures and customers. At last, this paper discusses the five basic steps to accomplish the customer resource integration. |
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| Keywords: | logistics enterprise customer resource integration accomplishment |
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