地铁公益类信息设计的思维解构

我国地铁空间环境设计步入了一个应注重满足乘客深层次心理需求的时代,公益信息是传递城市精神文明导向的重要载体,是城市现代化程度的重要体现,而国内公益信息设计并未获得足够重视。以地铁空间环境中公益信息设计的创新思路和方法问题展开研究与探讨,提出根据地铁公益信息的特点运用解构思维的方法,从概念、受众、空间载体、表达方式4个方面分析地铁空间中影响公益信息传播的关键因素,并列举成功案例说明如何利用解构思维为设计人员提供正确的设计思路,并将创造性思维专注于确定的领域,从而使公益信息设计更符合地铁空间的传播特征,以获得更为理想的宣传效果和社会效应。

Deconstructive Thinking in Public Service Announcement Design for Metro

The public service announcement is an important carrier of urban culture and a leading indicator of urban modernization.The deep psychological needs of passengers should be taken into account in today's design of public service information in metro in China.The paper discusses how to make innovations in designing public service information for the metro space in China and explores the key factors influencing the communication of public information in metro in terms of concepts,target audience,media,and delivering methods.A successful case is cited to illustrate how to use deconstructive and creative thinking to design an effective public service announcement in harmony with the spatial feature of metro.