| Abstract: | Modal split models tried for Indian cities have not gone in depth in studying the impact of the attitude of users towards various travel attributes. The main difficulty with this has been non-availability of data. The study presented here tried two methodologies, attitude measurement and trade-off game approach, using data collected through household surveys conducted for the purpose on limited stratified samples in some locations in Madras. The results indicate how commuters value time and comfort factors more than the cost, given a choice. Due to prevailing economic conditions, cost plays a vital role, but analysis shows that users are prepared to incur additional cost, if they are assured of quicker and more comfortable services. Relative quantification between the influence of different attributes is also possible. |
