| 我国皮卡市场竞争及车型需求趋势分析 |
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| 引用本文： | 项义东,赵黎明.我国皮卡市场竞争及车型需求趋势分析[J].商用汽车,2012(5):90-93. |
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| 作者姓名： | 项义东 赵黎明 |
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| 摘 要： | 我国皮卡市场发展情况截至2011年末,我国皮卡车生产企业有30家左右,投资总额大约300亿元,公告车型510个,总产能规模近100万辆.从型谱技术特征上分为丰田、五十铃、日产等单、双排座车型.
由图1各车型的历年销量走势对比可见,自2005年始至2010年末(除2008年金融危机爆发,汽车市场严重下滑外),皮卡市场相比其他车辆种类增长幅度一直处于较高状态;特别在购置税减半、汽车下乡等优惠政策刺激下,更呈现出50％以上的爆发式增长.
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| 关 键 词： | 皮卡车 车型 销量 商用汽车 市场占有率 发展情况 市场份额 日产 内蒙古 河北 |
A Competitive Analysis and Demanding Trend of Domestic Pick-up Market |
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| Abstract: | Based on sales data and geographic distribution of various brands of pickup of the last few years, this article provided an analysis of competitive market and developing trend of pickup, and made a conclusion that diesel engine would take a lead and large-size van would have a fast development. It also did a predication of future pickup model and market demanding from aspects of outer design, interior decoration, chassis and facilities, etc. |
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