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从传播渠道看农村交通安全宣传工作的提升空间
引用本文:毛圣明. 从传播渠道看农村交通安全宣传工作的提升空间[J]. 汽车与安全, 2014, 0(12): 108-112
作者姓名:毛圣明
作者单位:公安部道路交通安全研究中心
摘    要:农村交通安全宣传的重要性毋庸置疑,但长期以来存在传播渠道利用不充分,效果有待提高。笔者通过分析现有传播渠道和宣传现状,运用传播规律,分析当下农村交通安全宣传工作的提升空间,对进一步做好交通安全宣传工作提出了现实性的解决方案,以期加强和创新农村交通安全宣传教育工作,增强农民群众交通安全意识、法治意识、规则意识和文明意识。

关 键 词:农村交通安全宣传  传播渠道  传播机制  传播方法

The Room for Improvement of Traffic Safety Publicity in Rura Areas from The Angle of Publicity Channels
MAO Shengming. The Room for Improvement of Traffic Safety Publicity in Rura Areas from The Angle of Publicity Channels[J]. Auto & Safety, 2014, 0(12): 108-112
Authors:MAO Shengming
Affiliation:MAO Shengming (Road Traffic Safety Research Center of the Ministry of Public Security)
Abstract:The importance of traffic safety publicity in rural areas allows of no doubt, but the problems are that the channels are not fully used and the effect of publicity needs to be improved. By analyzing the present situation of the publicity and its channels,and referring to the communication principle, the essay here tries to discuss the room for improvement of traffic safety publicity in rural areas, in order to put forward practical solution to do the work better. Thus can enhance and innovate traffic safety publicity in rural areas and promote the public consciousness of traffic safety, consciousness of law, consciousness of rules and consciousness of civility in rural areas.
Keywords:Traffic safetypublicity in rural areas  Publicity channels  Mechanism of publicity  Publicitymethod
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