Sporting event ridership: The forgotten public transit market |
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| Institution: | 1. Department of Computer Science, MacEwan University, Canada;2. Higher Education Development Centre, University of Otago, New Zealand;3. Traffic Safety Section, City of Edmonton, Canada;1. Group Research, Volkswagen AG, Germany;2. L3S Research Center, University of Hanover, Germany;1. AIT, Austrian Institute of Technology GmbH, Mobility Department, Giefinggasse 2, Vienna, 1210, Austria;2. European Commission – Directorate General Joint Research Centre, Institute for Energy and Transport, Sustainable Transport Unit, via Enrico Fermi 2749, Ispra 21027, Italy |
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| Abstract: | Planned consumer usage of public transit as a means of transportation to and from sporting events with the focal sporting event being professional football is examined. By developing dichotomous segments of riders and nonriders, a demographic profile of planned users and nonusers is presented. A probit analysis of these same data is presented in order to measure the joint contribution of all of the variables on the probability of use. The profiles and analysis are then discussed with regard to their policy relevance for the marketing strategies of public transit authorities. These strategies are aimed at satisfying the consuming public and thus increasing transit ridership. |
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