| 中国传媒生产经营与管理新探 |
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| 引用本文： | 童清艳. 中国传媒生产经营与管理新探[J]. 上海交通大学学报(哲学社会科学版), 2004, 12(2): 71-74 |
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| 作者姓名： | 童清艳 |
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| 作者单位： | 上海交通大学媒体与设计学院,上海,200030 |
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| 摘 要： | 媒体的生产与经营具有独特的产业性，是不可分割的环节，它们需共同满足“媒体所有者”、“受众”、“广告商”与“媒体从业人员”的欲求，这样才能实现传媒的社会责任在相应的利益支撑下充分发挥，才能在一种制度层面实现传媒的管理创新。这是中国传媒进行生产、经营与管理创新的基点。
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| 关 键 词： | 中国 传媒业 管理机制 产业经济 市场经济体制 产权制度 |
| 文章编号： | 1008-7095(2004)02-0071-04 |
| 修稿时间： | 2004-01-11 |
A New Research into Chinese Media Industry |
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| TONG Qing yan. A New Research into Chinese Media Industry[J]. Journal of Shanghai Jiaotong University(Social Science), 2004, 12(2): 71-74 |
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| Authors: | TONG Qing yan |
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| Abstract: | The need to establish an innovative system of Chinese media industry comes from the needs of the owners, audiences,advertisers and employees in the media industry. Chinese media industry has to face the inherent tension between propaganda and profit-seeking. In order to both promote the social status and increase the value of state-owned capital, the rising Chinese media industry has to reconstitute its organizational structure. |
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| Keywords: | media industry propaganda management |
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