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基于前景理论的居民出行方式选择分析
引用本文:罗清玉,吴文静,贾洪飞,胡鹏飞.基于前景理论的居民出行方式选择分析[J].交通与计算机,2012,30(2):37-40.
作者姓名:罗清玉  吴文静  贾洪飞  胡鹏飞
作者单位:吉林大学交通学院 长春130025
基金项目:国家自然科学基金项目(批准号:70901032); 吉林大学基本科研项目(批准号:200903218);吉林大学研究生创新计划项目(批准号:20101021)资助
摘    要:总结了现有出行方式选择模型的特点以及前景理论在出行行为分析中的应用,根据居民出行特点建立了基于前景函数的出行方式选择模型,运用算例分析说明了该方法的有效性。

关 键 词:出行方式选择  前景理论  前景值

Analysis of Residents Travel Mode Choice Based on Prospect Theory
LUO Qingyu , WU Wenjing , JIA Hongfei , HU Pengfei.Analysis of Residents Travel Mode Choice Based on Prospect Theory[J].Computer and Communications,2012,30(2):37-40.
Authors:LUO Qingyu  WU Wenjing  JIA Hongfei  HU Pengfei
Institution:(College of Traffic,Jilin University,Changchun 130025,China)
Abstract:The study of travel mode choice is the core of travel behavior analysis.There are many defects of traditional travel mode choice models based on Maximization Utility Theory.The choice process of uncertainty can be described more actually by Prospect Theory,which accords with the limited rationality of human behavior.In this paper,the characters of traditional travel mode choice models and the application of Prospect Theory in travel behavior analysis are summarized.A new travel mode choice model based on Prospect Function is set up.Moreover,an example is put forward to prove the validity.
Keywords:travel mode choice  prospect theory  prospect value
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