| 珠三角新产品开发成败的主要影响因素分析 |
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| 引用本文： | 苏锡坤,吴世妹. 珠三角新产品开发成败的主要影响因素分析[J]. 中国电动车, 2007, 0(4) |
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| 作者姓名： | 苏锡坤 吴世妹 |
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| 作者单位： | 华南理工大学经济与贸易学院 广东广州(苏锡坤)，华南理工大学工商管理学院 510641(吴世妹) |
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| 摘 要： | 文章通过实证研究,运用因子分析法,将影响企业新产品开发的71个变量缩减到14个主因素,将评价产品创新绩效的12个变量分解为4个主因素,再进行双变量相关分析,鉴别出了与新产品创新成败显著相关的12个关键影响因素。这些关键影响对企业高层管理者也是具有潜在的意义,为企业新产品开发过程提供决策和管理提供方法指导。
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| 关 键 词： | 珠三角 新产品开发成败影响因素 因子分析 相关分析 |
Analysis of Key Dominants on New Product Development in Pearl River Delta |
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| Su Xikun ,Wu Shimei. Analysis of Key Dominants on New Product Development in Pearl River Delta[J]. , 2007, 0(4) |
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| Authors: | Su Xikun Wu Shimei |
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| Affiliation: | Su Xikun 1,Wu Shimei 2 |
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| Abstract: | The paper used the factor analysis method,used 14 main factors to explain the origi-nal 71 factors about NPD,and used 4 factors to explain the original 12 factors about NPD success and failure based on empirical study.The 18 main factors correlation analysis shows that only 12 main factors have significant correlation with the results of NPD.Those 12 main factors will help the managers in enterprises to developing new product. |
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| Keywords: | Pearl River Delta NPD influential factors Factor analysis Correlation analysis |
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