| 基于双边市场理论的浙江省大宗散货交易平台建设策略探讨 |
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| 引用本文： | 常青丽,何凯. 基于双边市场理论的浙江省大宗散货交易平台建设策略探讨[J]. 浙江交通职业技术学院学报, 2012, 13(2): 45-47,52 |
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| 作者姓名： | 常青丽 何凯 |
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| 作者单位： | 1. 浙江交通职业技术学院,杭州,311112
2. 浙江省交通规划设计研究院,杭州,310006 |
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| 摘 要： | 大宗散货交易平台由生产商、最终用户(或贸易商)等参与方共同构成,具有典型的双边市场特征,平衡参与各方利益的定价策略是大宗散货平台成功运作的基础,物流、金融、信息等非价格竞争服务是其进一步发展的重要支撑.本文以双边市场理论为基础,从定价策略、非价格策略等方面分析如何促进浙江省大宗散货平台的建设发展.
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| 关 键 词： | 双边市场 交易平台 定价策略 非价格策略 |
A Study on the Bulk Trading Platform Strategy in Zhejiang Province Based on the Theory of Two-sided Market |
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| CHANG Qing-li , HE Kai. A Study on the Bulk Trading Platform Strategy in Zhejiang Province Based on the Theory of Two-sided Market[J]. Journal of Zhejiang Vocational and Technical Institute of Transportation, 2012, 13(2): 45-47,52 |
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| Authors: | CHANG Qing-li HE Kai |
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| Affiliation: | 1.Zhejiang Institute of Communications,Hangzhou 311112,China;2.Zhejiang Provincial Institute Of Communications Planning,Design & Research,Hangzhou 310006,China) |
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| Abstract: | Bulk cargo trading platform consist of the manufacturer and the end user(or traders),with the typical characteristic of two-sided markets.Pricing strategy help a bulk cargo platform for success,some non-pricing factor,like logistics service,finance service,information service will be useful.This paper based on the theory of two-sided markets,study on how to promote the construction of bulk cargo platform in Zhejiang province by the pricing strategy and non-pricing strategy. |
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| Keywords: | two-sided markets trading platform pricing strategy non-pricing strategy |
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