| 欠发达地区都市类报纸广告市场培育与开拓探析 |
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| 引用本文： | 王为群,樊亚平.欠发达地区都市类报纸广告市场培育与开拓探析[J].兰州铁道学院学报,2006,25(5):106-108. |
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| 作者姓名： | 王为群 樊亚平 |
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| 作者单位： | 兰州交通大学,中文系,甘肃,兰州,730070;兰州大学,新闻与传播学院,甘肃,兰州,730000 |
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| 摘 要： | 西部欠发达地区报纸的生存竞争与发达地区一样正变得日益激烈。在这种生存竞争中,广告市场是决胜的最重要战场之一,因此培育和开拓广告市场就成为竞争取胜的重要砝码。本文特选择《西部商报》为个案,通过对其广告市场及其培育的现状、问题与对策的研究,试图为西北欠发达地区都市类报纸广告市场培育与开拓提供一定启示。
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| 关 键 词： | 西北欠发达地区 <西部商报>广告市场 培育与开拓 |
| 文章编号： | 1001-4373(2006)05-0106-03 |
| 收稿时间： | 2006-06-07 |
| 修稿时间： | 2006年6月7日 |
Advertising Market's Cultivating and Opening of City Newspaper in Less Developed Western Regions |
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| Wang Weiqun,Fan Yaping.Advertising Market's Cultivating and Opening of City Newspaper in Less Developed Western Regions[J].Journal of Lanzhou Railway University,2006,25(5):106-108. |
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| Authors: | Wang Weiqun Fan Yaping |
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| Institution: | 1. Department of Chinese Literature,Lanzhou Jiaotong University,Lanzhou 730070,China ; 2. School of Journalism and Communication, Lanzhou University, Lanzhou 730000,China |
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| Abstract: | The survival competition of newspapers in the less developed western region is becoming increasingly fierce as the one in the developed area.In this survival competition,the advertising market is the decisive one of the most important factors.Therefore,to develop and exploit the advertising market has become an important chip to win the competition.In this paper,the "Western Business Daily" is chosen as a case to study the advertising market through its status,problems and countermeasures,in an attempt to enlighten the advertising market's cultivating and opening of city newspaper in less developed northwestern regions. |
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| Keywords: | less developed western regions "Western Business Daily" advertising market cultivating and opening |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
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