海事电子产品销售和售后服务网络的建立及策略

从理论上分析海事电子产品销售网络和售后服务网络的重要性、多样性和销售网络建立的原则、目标。深入分析成功案例（AIS ClassA船载应答机的销售和售后服务网络建立及策略），其中内容主要包括产品市场容量、产品销售的特点、建立产品销售网络的战略意义、销售网络构架、销售网络机构职责、开发销售网络的策略、建立售后服务网络的分析，将理论用于实践，从实践中总结理论。

Formation and Tactics of Marketing and Service Net for Marine Electronic

This paper analyzes the importance and variety of marine electronic products marketing network,the principle and the goal of the marketing network establishment in the theory,makes a deep study on the successful case(the establishment of marketing and after-sale service of AIS Class A Transponder) including the market expectation,product marketing features,tactic marketing network establishment,marketing structure,marketing organization responsibilities,marketing exploration strategy,establishment of after-...