| 非营利组织志愿者动机的考察——基于文化价值取向的视角 |
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| 引用本文： | 吕晓俊.非营利组织志愿者动机的考察——基于文化价值取向的视角[J].上海交通大学学报(哲学社会科学版),2012,20(1):58-64. |
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| 作者姓名： | 吕晓俊 |
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| 作者单位： | 上海交通大学国际与公共事务学院,上海,200030 |
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| 基金项目： | 国家社会科学基金资助项目(08CSH027) |
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| 摘 要： | 志愿动机是理解志愿行为的重要因素,本研究从集体主义/个人主义的视角考察了非营利组织志愿者的动机。通过对214名有效被试的问卷调查和相关统计分析,结果发现:非营利组织的志愿者动机包括利他和利己倾向,集体主义价值倾向越强,各类动机水平越高,反映了在集体主义价值取向下义利并重的行为。研究结果指出为了更好地管理志愿者行为,非营利组织不仅要注重集体主义价值观的引导,同时需设计多重激励手段。
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| 关 键 词： | 志愿动机 集体主义-个人主义 多重需求 |
Volunteers' Motivation of NPO:Based on the Framework of Individualism/Collectivism |
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| LV Xiao-jun.Volunteers' Motivation of NPO:Based on the Framework of Individualism/Collectivism[J].Journal of Shanghai Jiaotong University(Social Science),2012,20(1):58-64. |
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| Authors: | LV Xiao-jun |
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| Institution: | LV Xiao-jun(School of International and Public Affairs,Shanghai Jiaotong University,Shanghai 200030,China) |
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| Abstract: | Volunteers’ motivation is an important predictor of volunteering.This paper explores the volunteers’ motivation of non-profit organization based on the framework of individualism/collectivism.In total,214 volunteers from a non-profit educational organization were sampled.Statistic methods were employed to analyze the data.The results show that volunteers from NPO have both altruistic and self-interested motivations and that collectivism,but not individualism,is found to be associated with both altruistic and self-interested motivations.Finally suggestions are proposed to improve the management of volunteering. |
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| Keywords: | volunteer motivation collectivism-individualism multi-needs |
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