| 转型期汽车技术类期刊生存与发展的策略研究 |
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| 引用本文： | 朱盛镭,孙旭东,岳晨.转型期汽车技术类期刊生存与发展的策略研究[J].上海汽车,2011(10):36-38. |
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| 作者姓名： | 朱盛镭 孙旭东 岳晨 |
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| 作者单位： | 上海汽车集团股份有限公司技术中心,上海,201804 |
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| 摘 要： | 社会经济转型导致汽车技术类期刊生存与发展的不适应.针对目前文献研究的“空白”,分析影响汽车技术类期刊“生态系统”的外源性因素和内源性因素,研究转型期变化环境下的发展机遇,总结和探索汽车技术类期刊生存与发展的适应机制和运行策略.
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| 关 键 词： | 期刊 汽车工程 产业环境转型 |
Research of the Strategy of the Survival and Development of Automotive Engineering Journal in the Transition Period |
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| Zhu Shenglei Sun Xudong Yue Chen.Research of the Strategy of the Survival and Development of Automotive Engineering Journal in the Transition Period[J].Shanghai Auto,2011(10):36-38. |
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| Authors: | Zhu Shenglei Sun Xudong Yue Chen |
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| Institution: | Zhu Shenglei Sun Xudong Yue Chen |
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| Abstract: | Transition of social and economy model caused the maladjustment of the survival and development of automotive engineering journal.Aiming at the blankness of this kind of research at present,the internal and external factors that influence the ecosystem of the automotive engineering journal are analyzed,the development opportunity in the transition period under the changing circumstance is researched,and the adaptation mechanism and operation strategy of the survival and development of automotive engineering... |
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