| 国内汽车经销商集团网络发展策略研究 |
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| 引用本文： | 陈荣章,张锋.国内汽车经销商集团网络发展策略研究[J].上海汽车,2011(9):53-59. |
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| 作者姓名： | 陈荣章 张锋 |
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| 作者单位： | 同济大学汽车学院,上海,201804 |
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| 摘 要： | 通过分析国内汽车经销商集团发展现状和趋势,总结汽车经销商集团化的优势和挑战。在此基础上运用3C战略三角理论,研究了国内汽车经销商集团网络发展的关键要素及业务模块,进而针对上述研究分别提出若干发展策略。
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| 关 键 词： | 市场研究 汽车 网络发展 |
Research of Network Development Strategy of Domestic Auto Dealer |
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| Chen Rongzhang Zhang Feng.Research of Network Development Strategy of Domestic Auto Dealer[J].Shanghai Auto,2011(9):53-59. |
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| Authors: | Chen Rongzhang Zhang Feng |
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| Institution: | Chen Rongzhang Zhang Feng |
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| Abstract: | According to the analysis of current situation and trend of domestic auto dealer groups,the advantages and challenge of its collectivization are summarized.Based on this,a triangle theory of 3C strategy has been applied to study the key elements and business module of the development of domestic auto dealer group's network,and some development strategies are put forward respectively in allusion to those researches. |
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