| 聚类分析在商用车销售客户细分中的应用 |
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| 引用本文： | 杨丽华,李保林,刘涛. 聚类分析在商用车销售客户细分中的应用[J]. 湖北汽车工业学院学报, 2013, 0(4): 77-80 |
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| 作者姓名： | 杨丽华 李保林 刘涛 |
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| 作者单位： | 湖北汽车工业学院经济管理学院,湖北十堰442002 |
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| 基金项目： | 湖北省教育厅科技计划项目（B20092306）;湖北汽车工业学院青年科研基金项目（2012XQ02） |
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| 摘 要： | 选取了某商用车公司的部分销售数据,在SQL Server 2008中对数据进行了预处理,利用经典的K-means算法对其进行了聚类分析,按客户购买车的种类和地区进行细分,细分结果对于该公司制定有针对性的销售方案有着一定的参考价值。
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| 关 键 词： | 聚类分析 客户细分 汽车销售 |
Application of Clustering Analysis in Customer Segmentation of Commercial Vehicle Sales |
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| Yang Lihua,Li Baolin,Liu Tao. Application of Clustering Analysis in Customer Segmentation of Commercial Vehicle Sales[J]. Journal of Hubei Automotive Industries Institute, 2013, 0(4): 77-80 |
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| Authors: | Yang Lihua Li Baolin Liu Tao |
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| Affiliation: | (School of Economics and Management, Hubei University of Automotive Technology, Shiyan 442002, China) |
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| Abstract: | The commercial vehicle sales data of a company was selected, the data was preprocessed in SQL Server 2008, and the classical K-means clustering algorithm was used for its analysis. The segmentation was performed according to the car＇s type and the customer＇s region. The segmentation results have a certain reference value for the company to develop targeted marketing programs. |
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| Keywords: | clustering analysis customer segmentation vehicle sales |
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