| 制度变迁视野里的报业市场格局 |
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| 引用本文： | 葛岩,卢嘉杰.制度变迁视野里的报业市场格局[J].上海交通大学学报(哲学社会科学版),2010,18(2). |
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| 作者姓名： | 葛岩 卢嘉杰 |
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| 作者单位： | 1. 上海交通大学媒体与设计学院/人文艺术研究院,上海,200240
2. 深圳信息职业技术学院应用英语系,广东,深圳,518029 |
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| 基金项目： | 广东省教育厅人文社会科学重大研究项目 |
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| 摘 要： | 在报业管理制度演变的背景下,以报业的跨地区经营为透视点,本文试图回答与行政权力同构的报业分布格局是否能保持下去,怎样保持,或终将被改变等问题.从动态均衡概念出发,作者分析了中国报业管理制度的基本模式,这些模式与外部社会结构的关系和内部张力,以及变迁主体,得益者和变迁的路径,并在权力偏好的意义上,得出跨地区经营获制度化肯定的可能性是网络媒体社会影响力函数的结论.
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| 关 键 词： | 制度变迁 报业市场 报业改革 跨地区经营 媒体集团化 |
Changes in Administrative Model of Media and Cross-Regional Operation of Newspapers |
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| GE Yan,LU Jia-jie.Changes in Administrative Model of Media and Cross-Regional Operation of Newspapers[J].Journal of Shanghai Jiaotong University(Social Science),2010,18(2). |
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| Authors: | GE Yan LU Jia-jie |
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| Institution: | GE Yan1,LU Jia-jie21.School of Media & Design/Institute of Arts & Humanities,Shanghai Jiaotong University,Shanghai 2000240,China,2.Department of Applied English,Shenzhen Instituteof Information Technology,Guangdong Shenzhen 518029 |
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| Abstract: | This study is an attempt to understand the structural changes of the newspaper market in the past three decades.It focuses on the cross-regional operation of newspapers.Through analyzing the features of three administrative models,outlining the tension within those models,and identifying the beneficiaries and paths of the changes,the authors suggest that the possibility of institutionalizing cross-regional operation is a function of the social influence of online media. |
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| Keywords: | institutional change newspaper market newspaper reform cross-regional operation media conglomeration |
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