| 浅析企业形象力的重新设计 |
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| 引用本文： | 叶锋.浅析企业形象力的重新设计[J].南通航运职业技术学院学报,2010,9(4):16-18. |
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| 作者姓名： | 叶锋 |
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| 作者单位： | 南通航运职业技术学院人文艺术系,江苏南通226010 |
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| 摘 要： | 文章通过对国内外企业的形象力对比和企业品牌形象设计服务行业的现状比较分析,指出我们应该对国内企业形象设计的问题重新思考,并通过成功案例的分析,提出思考企业的形象力重新设计要强调＂策略先行＂的观念。
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| 关 键 词： | 形象力 设计师 设计教育 策略设计 |
On Re-design of Enterprises' Image Power |
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| YE Feng.On Re-design of Enterprises' Image Power[J].Journal of Nantong Vocational & Technical Shipping College,2010,9(4):16-18. |
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| Authors: | YE Feng |
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| Institution: | YE Feng(Dept.of Humanities ＆ Arts,Nantong Vocational ＆ Technical Shipping College,Nantong 226010,China) |
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| Abstract: | Based on the contrast between the domestic and foreign enterprises in terms of image power and the comparison of current situation in the related industries at home and abroad,the paper puts forward the reflections on the re-design of domestic enterprises＇ images with focus on the concept of ＂Strategy First＂ by use of several cases in point. |
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| Keywords: | Image power Designer Design education Strategy design |
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