| 基于模糊数学的汽车销售4S店管理绩效评价模型的构建 |
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| 引用本文： | 姚层林.基于模糊数学的汽车销售4S店管理绩效评价模型的构建[J].上海汽车,2012(6):59-62. |
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| 作者姓名： | 姚层林 |
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| 作者单位： | 武汉商业服务学院机电系,武汉,430056 |
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| 基金项目： | 本文为湖北省教育厅科学研究计划资助项目 |
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| 摘 要： | 通过模糊数学的方法,对汽车销售4S店建立管理绩效评价的矩阵模型,并从员工职业道德的角度,研究和推导出相关的评价数据,为汽车销售4S店的管理和量化考核提供了数学的方法和依据.
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| 关 键 词： | 市场研究 汽车 管理绩效 模糊数学模型 |
The Construction of Performance Management Evaluation Model for 4S Automobile Store based on Fuzzy Mathematics Method |
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| Yao Cenglin.The Construction of Performance Management Evaluation Model for 4S Automobile Store based on Fuzzy Mathematics Method[J].Shanghai Auto,2012(6):59-62. |
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| Authors: | Yao Cenglin |
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| Institution: | Yao Cenglin |
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| Abstract: | Through fuzzy mathematics method,the matrix model is built to manage and evaluate 4S automobile store’s performance,and from the aspect of employees’ ethics,the related assessment data have been studied and concluded,which offers the mathematical method and basis to the management and quantitative evaluation of 4S automobile store. |
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