| 基于层次分析与灰关联分析的公路货运市场细分方法 |
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| 作者单位： | 重庆交通大学交通运输学院 重庆400074(唐秋生，张洋)，重庆交通大学计算机信息学院 重庆400074(李萍) |
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| 摘 要： | 给出了用层次分析与灰关联分析结合的方法对公路货运市场进行细分的算法,通过案例实证了算法的有效性,从而为公路货运企业科学决策和进行目标市场营销提供依据;并针对不同的公路货运细分市场提出了相应的营销策略。
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| 关 键 词： | 公路货运 市场细分 层次分析法 灰关联分析 |
Method for Subdividing Highway Freight Market with Analytical Hierarchy Process and Gray Relative Analysis |
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| Authors: | TANG Qiu-sheng ZHANG Yang LI Ping |
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| Institution: | TANG Qiu-sheng1,ZHANG Yang1,LI Ping2 |
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| Abstract: | The algorithm of segmenting the highway freight market was put forward with analytical hierarchy process and gray relative analysis,and its rationality was confirmed by a case.It provides a basis for highway freight of enterprises to make scientific decisions and conduct target marketing.At last,corresponding marketing strategy is proposed in view of different subdivision of the market. |
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| Keywords: | highway freight subdivision of the market analytical hierarchy process gray relative analysis |
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