| 基于顾客满意的多项目排队问题研究 |
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| 引用本文： | 魏仁干.基于顾客满意的多项目排队问题研究[J].湖北汽车工业学院学报,2011,25(4):56-59,68. |
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| 作者姓名： | 魏仁干 |
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| 作者单位： | 东华大学旭日工商管理学院,上海200051;湖北汽车工业学院经济管理学院,湖北十堰442002 |
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| 基金项目： | 国家自然科学基金项目，湖北省教育厅人文社科项目 |
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| 摘 要： | 为解决大型排队过程中等待时间长、顾客满意度低的问题,提出了一种多目标解决方法:该方法是一种面向排队者的增值服务,运用交叉销售和动态规划理论,建立了多项目策略模型,例证研究表明,多目标策略能有效提高排队者的满意度,增加企业的利润。
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| 关 键 词： | 动态规划 排队 交叉销售 |
Study of Multi-project Queue on Customer Satisfaction |
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| Wei Rengan.Study of Multi-project Queue on Customer Satisfaction[J].Journal of Hubei Automotive Industries Institute,2011,25(4):56-59,68. |
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| Authors: | Wei Rengan |
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| Institution: | Wei Rengan1,2(1.Glorious Sun School of Business Administration,Donghua University,Shanghai 200051,China; 2.School of Economics and Management,Hubei Automotive Industries Institute,Shiyan 442002,China) |
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| Abstract: | A multi-project strategy was proposed to solve the long waiting time and the low customer satisfaction in a large queue,which is a new kind of value-added service provided for customers.A model of multi-project strategy was built by principle of the cross-selling and dynamic programming.The results show that this method can efficiently raise the customer satisfaction and increase the business profit. |
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| Keywords: | dynamic programming queue cross-selling |
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