传统文化在奥运场馆中的展示

北京2022年冬奥会和冬残奥会(简称:冬奥会)对于我国来说既是一项世界体育赛事,又是向世界展示我国传统文化的一个好的契机,如何展示、传播传统文化成为热点话题。文章以历届奥运会为研究对象,梳理在奥运场馆中文化展示的分类,并结合案例阐述了奥运文化展示的方式,为冬奥会传统文化展示方案提供了依据,让中国传统文化的展现及创新传播有更多的方式。

Display of traditional culture in Olympic venues

For China, the 2022 Beijing Winter Olympic Games and Winter Paralympic Games (hereinafter referred to as the Olympic Winter Games) are not only a world sports event, but also a good opportunity to show the world our traditional culture. Taking the previous Olympic Games as the research object, this paper combed the classification of cultural display in Olympic venues, and introduced the display methods of Olympic culture combined with specific cases, which provided a theoretical basis for the display methods of traditional culture in the Olympic Winter Games, and made the display and innovative communication of Chinese traditional culture have more possibilities.