公共关系管理体验教学运用模式及反思

体验教学是真正体现以学生为主体、教师为主导的一种教学模式。针对较少有人把体验教学应用于公共关系管理的教学实践,文章在阐明公共关系管理教学目标的基础上,分析了公共关系管理体验教学常用的7种模式：直观感悟式、角色表演式、情景模拟式、游戏体验式、调查访谈式、动手操作式和社会实践式,并对这7种模式是否有效实施进行了反思。

Application Mode of Experiencing Teaching and Reflection on Public Relations Management

Experiencing teaching is a mode that really represents the integrated teaching method of＂students as the main body and the teacher as the main leader＂. Considering that few researchers have applied experiencing teaching to the practical teaching on public relations management, this paper first introduces the objective of experiencing teaching on public relations management. Then it puts forward and analyzes seven normal modes of experiencing teaching on public relations management： intuition and perception style, role playing style, scenario simulation style, game-experiencing style, survey and interview style, operation style and social practice style. In the meanwhile, it makes some reflection on whether these modes could be effectively implemented.