| 运用情感共振提升客户忠诚度 |
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| 引用本文： | 魏仁干. 运用情感共振提升客户忠诚度[J]. 湖北汽车工业学院学报, 2005, 19(2): 52-55 |
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| 作者姓名： | 魏仁干 |
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| 作者单位： | 湖北汽车工业学院,管理工程系,湖北,十堰,442002 |
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| 摘 要： | 共振现象是自然界中一种极为普遍的现象。本文就销售过程中情感共振的发生机理以及如何运用情感共振提升客户忠诚度从共振机理、客户情感数据收集、情感共振方案制定3个方面进行了探索。
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| 关 键 词： | 情感共振 情感数据 情感模仿 客户忠诚度 |
| 文章编号： | 1008-5483（2005）02-0052-04 |
| 收稿时间： | 2005-04-08 |
| 修稿时间： | 2005-04-08 |
Promotion of Customers' Loyalty by Using Emotion Resonance |
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| Wei Rengan. Promotion of Customers' Loyalty by Using Emotion Resonance[J]. Journal of Hubei Automotive Industries Institute, 2005, 19(2): 52-55 |
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| Authors: | Wei Rengan |
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| Affiliation: | Dept. of Management Engineering, Hubei Automotive Industries Institute, Shiyan 442002, China |
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| Abstract: | The resonance is a kind of extremely universal phenomenon in the nature. The paper researched the occurrence mechanism of the emotion resonance and how to use the emotion resonance to promote customers' loyalty from three aspects such as the resonance mechanism,data collection of customers' emotion,emotion resonance scheme. |
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| Keywords: | emotion resonance emotion data imitation of emotion customers' loyalty |
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