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Vicious or virtuous circles? Exploring the vulnerability of drivers to break low urban speed limits
Institution:1. Division of Pediatric Urology, Arkansas Children''s Hospital, Little Rock, AR, USA;2. Division of Surgery, Arkansas Children''s Hospital, Little Rock, AR, USA;3. University of Arkansas for Medical Sciences, College of Medicine, 4301 W. Markham, Little Rock, AR 72205, USA;4. Division of Radiology, Arkansas Children''s Hospital, Little Rock, AR, USA;1. ENIB/CNRS UMR 6285 Lab-STICC, Brest, France;2. Univ. de Bretagne Occidentale/CNRS UMR 6285 Lab-STICC, Brest, France;3. Military Technical Academy, Bucharest, Romania;1. Department of Civil, Structural, and Environmental Engineering, Engineering Statistics and Econometrics Application Research Laboratory, University at Buffalo, The State University of New York, 204B Ketter Hall, Buffalo, NY 14260, United States;2. Department of Civil, Structural and Environmental Engineering, Stephen Still Institute for Sustainable Transportation and Logistics, University at Buffalo, The State University of New York, 241 Ketter Hall, Buffalo, NY 14260, United States;3. Department of Civil, Environmental & Construction Engineering, University of Central Florida, Engr II 211-W, Orlando, FL 32816, United States;1. Civil Engineering Department, An-Najah National University, P.O. Box 7, Nablus, Palestine;2. Traffic Higher Council, Ministry of Transport, Ramallah, Palestine;1. Department of Real Estate and Construction, The University of Hong Kong, Hong Kong, China;2. Department of Architecture & Civil Engineering, City University of Hong Kong, Hong Kong, China
Abstract:Levels of support for 20 mph limits in Great Britain are consistently high. However, these positive attitudes are not translating into similarly positive behaviour changes in terms of complying with these new speed limits. Recent research from the authors studied the complex relationship between support and compliance, with qualitative findings suggesting that copycat driving could create a ‘vicious circle effect’ that leads to increased levels of non-compliance. However it is also possible that an alternative ‘virtuous circle’ effect may emerge from the high levels of societal support for 20 mph limits pressurising drivers to comply with speed limits. In this work the authors investigated these issues and we report on data and analysis of a large scale survey of drivers and residents undertaken in Great Britain. We explain the origins of vicious and virtuous circles in driver behaviour and study the data from the survey, offering an analysis of attitudes and claimed behaviours that has implications for policy-makers and professionals working with low urban speed limits. We discuss the issues for speed limit enforcement, making reference to the public relations ‘battle’ for public opinion. It is concluded that normative compliance, triggered by community and other campaigning, may be the most realistic mechanism for countering the difficulties of government funding in promoting compliance.
Keywords:Compliance  Vicious circle effects  Policy
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