| 激烈竞争市场条件下航运企业客户价值分析 |
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| 引用本文： | 陈扬,孙志强. 激烈竞争市场条件下航运企业客户价值分析[J]. 中国水运, 2006, 6(4): 34-35 |
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| 作者姓名： | 陈扬 孙志强 |
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| 作者单位： | 上海海事大学交通运输管理学院，上海海事大学交通运输管理学院 |
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| 摘 要： | 在CRM理论为基础的条件下,结合目前市场的航运市场的特点,分析了航运企业客户价值的评价,其中包括针对航运企业自身特点所建立的客户价值指标体系以及对这些指标的赋值计算,仅供参考。
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| 关 键 词： | 航运企业 客户 价值 |
| 文章编号： | 1006-7973(2006)04-0034-02 |
| 修稿时间： | 2006-04-13 |
Under steep competition market condition shipping enterprise customer value analysis |
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| Chen Yang,Sun Zhiqiang. Under steep competition market condition shipping enterprise customer value analysis[J]. China Water Transport, 2006, 6(4): 34-35 |
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| Authors: | Chen Yang Sun Zhiqiang |
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| Affiliation: | Chen Yang Sun Zhiqiang |
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| Abstract: | This article mainly in the CRM theory for under the foundation condition,the union at present the market shipping market characteristic,has analyzed the shipping enterprise customer value appraisal,including the customer value target system as well as to these targets evaluation computations which establishes in view of shipping enterprise own characteristic,only supplies the reference. |
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| Keywords: | Shipping enterprise customer value |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
