不确定性视阈下的战略管理

由于存在各种不确定性，企业不可能寻找到一种最好的战略管理办法，因此企业应当寻求适度管理，以避免出现管理刚性，失去对不确定性的应变能力。企业应该确立这样的观念，即管理不确定性将成为企业家的主要职能；正确地认识不确定性、化解不确定性，乃至创造并利用不确定性，将是企业家必修的内功；驾驭不确定性将成为企业的核心竞争能力。本文首先归纳提炼出不确定性的五种类型，在此基础上给出了管理不确定性的认知理念，提出了在战略管理中需要特别重视的不断试错、应急和学习及激活右脑等问题，最后指证了突变式变革与创新的主张。

Strategic Management in the Case of Uncertainty

Enterprises cannot find the best solution to strategic management because of all kinds of uncertainties. Therefore,enterprises should seek moderate management approaches in order to avoid management rigidity,which may result in the enterprises' loss of ability to deal with emergencies caused by uncertainty. Enterprises should understand that managing uncertainty is the key work of entrepreneurs; that entrepreneurs must be able to identify,resolve,or even create and make use of uncertainties; and that handli...