入口之争 各方势力抢占车联网

<正>当下炙手可热的车联网市场,可谓是机遇与风险并存。巨大的市场潜力带动了汽车厂商、大运营商甚至金融巨头们的涌入,但发展的关键,是各方力量的协同与合作。发展的关键是形成合力,各利益相关方的协作与分享是趋势,关键是需要打通利益链,营造协同的车联网健康生态

Players Race to Grab IoV Market

To realize Internet of Vehicle （IoV）, one of the essential hardware devices is the information collection and terminal device. It is divided into two kinds： In- Dash which means pre-installed and On-Board means consumer selects the installation of the collection device. At the current before market of IoV, each big car manufacturer is limited to its existing models, attracting users by their own platforms. In addition, several Internet giants are entering IoV market by cooperating with carmakers in before market. Both Apple Inc.＇s new CarPlay interface and Google Inc.＇s Android Auto are based on this approach. The pre-installed In-Dash products can be used as soon as once bought, has an immediate effect on capturing users. While after warranty period, users prefer OBD product which is more affordable and have easier access to services.