| 全球CEO年度调查:商业格局将变,为增长做准备 |
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| 作者单位： | 普华永道 |
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| 摘 要： | <正>79%的汽车行业CEO相信,技术进步将在未来五年里改变商业格局。为了在变革中谋取增长,CEO们正面着一系列的挑战,并着手为实施变革做准备。在今年的调研中,79%的汽车行业CEO表示技术进步是未来五年内对其企业产生最大变化的三大趋势之一。近日,普华永道公布了第17期全球CEO年度调查结果。普华永道对68个国家的1344名商界领袖进行了调研,并与34名CEO进行了进一步的深入访谈。调查中发现,44%的汽车行业领袖认为2014年全球经济将回暖,
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| 关 键 词： | CEO 商业 汽车行业 技术进步 调查结果 全球经济 技术投资 O相 |
Annual Global CEO Survey Business will Transform,Fit for Growth |
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| Abstract: | According to PwC＇s 17th Annual Global CEO Survey-- Fit for Growth： the Automotive Industry--Where it＇s Going and How it Plans to Get There, 79% automotive CEOs believe the technological advancements will transform business in the next five years. Besides, 57% automotive CEOs are now implementing or have completed, or have already worked out a strategy, to conduct a change around technology investments. ＂From the purchasing process and owner experience to in-vehicle entertainment and fuel-efficiency expectations, technological advancements are changing the automotive industry dramatically,＂ said Rick Hanna, PwC＇s global automotive leader. ＂Technology is playing a growing role in company operations and future growth. In addition to attracting customers, automotive CEOs are greatly betting on advancements in technology when managing their supply chains, driving innovation, developing integrated infrastructure models and attracting talent.＂ |
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